Qinghao Guan

photo-2025.jpg

AND 3.57
Andreasstrasse 15
8050, Zürich, Switzerland


Hi, welcome to my website! 👋


I am a Ph.D. Candidate (Research and Teaching Assistant) at the Department of Communication and Media Research, University of Zurich. I joined the Computational Social and Communication Science division under the leadership of Prof. Dr. Jing Zeng in September of 2024. Before my PhD, I was a master student majoring in Computational Linguistics and minoring in Neuroinformatics at the University of Zurich (2022-2025). My professional background spans English linguistics (i.e., cognitive linguistics, computational linguistics, and ecolinguistics), communication science and digital humanities. My research interests lie in employing and developing Large Language Models for communication and social sciences across different topics and techniques, particularly focused on textual and visual content analysis on social media and information communication in Large Language Models.

📩 Contact: q.guan@ikmz.uzh.ch

news

Jan 15, 2016 A simple inline announcement with Markdown emoji! :sparkles: :smile:
Nov 07, 2015 A long announcement with details
Oct 22, 2015 A simple inline announcement.

selected publications

  1. SACRED: A Faithful Annotated Multimedia Multimodal Multilingual Dataset for Classifying Connectedness Types in Online Spirituality
    Qinghao Guan, Yuchen Pan, Donghao Li, Zishi Zhang, Yiyang Chen, Lu Li, Flaminia Canu, Emilia Volkart, and Gerold Schneider
    In LLMs4SSH Workshop at the Language Resources and Evaluation Conference 2026, May 2026
    Accepted paper, May 11–16, 2026
  2. How Do Multi-Modal Large Language Models Understand Non-English Visual Hate? Insights from Studying Hate Speech in Chinese-Speaking Communities on Instagram
    Jing Zeng, Qinghao Guan, Ariadna Matamoros-Fernández, and Xiran Liu
    Platforms & Society, 2025
  3. From AI to Authorship: Exploring the Use of LLM Detection Tools for Calling on "Originality" of Students in Academic Environments
    Qinghao Guan and Yanxi Han
    Innovations in Education and Teaching International, 2025